Mack Hall
Once upon a time Main Street in my little town featured The City Café’, but one never hears of that anymore. If the establishment still existed it would surely advertise itself as “Mama’s Country Café’” or “Country Cookery” or “The Country Home Cooking Lone Star Café.’”
Advertising in this part of the world is all about the country thing, even when the concept of country is irrelevant to the matter. When you sit down to the good ol’ bacon and eggs in the morning you know very well they were not cooked at home or in the country; they were cooked in the back of the café’ by Juan. If you want home-cooking, stay home and cook. If you want to start the day with the crossword and someone keeping the coffee flowing for you, you drive out of the country and into town. Town is where they keep the country cafes.’
And speaking of cafes’, a friend noted that one in Beaumont did not feature even a single rusty license plate on its walls. Is that legal? Doesn’t the health department cite restaurants for not having rusty license plates? I think I saw that on Channel 6.
And then there are the various car dealerships prefaced Cowboy. A cowboy is an agricultural worker who herds cows. There really aren’t any of those around here. Car dealerships based on real-world workers would be named Petrochemical Operator Fiat, or perhaps Receptionist Volkswagen, or maybe Pipefitter Opel.
Almost every bread product is billed as fresh-baked. Well, yeah, when a Kaiser roll (and does the Kaiser know about this?) is baked, it’s fresh. A more accurate labeling would be: “This Kaiser roll was baked, then packaged, then loaded on a truck, then driven around East Texas until it was finally off-loaded at this store, and now it’s resided on this shelf for an indeterminate time.”
This leads us to farm-fresh. Is a farm fresh? How fresh? A really honest ice-cream commercial would feature a cow with the scours.
One longs to see a church called Certified Public Accountants for Christ.
Maybe hospitals will follow the country theme: “Yes, ma’am, let us deliver your baby in the country fashion. And don’t mind the livestock grazing in the delivery room.”
Or lawyers: “You got a case against that company that employed you and put up with your absences and indolence and petty theft all those years before finally sacking you? Let our crack country team of country lawyers take th’ Burdizzos to ‘em! Yeeeeeeeee-hawwwwwwwwwwww!”
Chinese cars: “Howdy, pardner, this is Tex Chang of Shanghai Motors, and ah’m here to tell you about our proven line of Red Star hybrid pickups, now available in North America. Whether you’re haulin’ prisoners to execution or vegetables to th’ market, you’ll be country-proud you’re country-savin’ th’ country planet by country-drivin’ a country-hybrid Red Star pickup.”
And, hey, how about that country-swine flu, eh? Rumor has it that it’s going to be bought up by a foreign company and the virus out-sourced to Italy, with you and me paying for it all.
Once upon a time Main Street in my little town featured The City Café’, but one never hears of that anymore. If the establishment still existed it would surely advertise itself as “Mama’s Country Café’” or “Country Cookery” or “The Country Home Cooking Lone Star Café.’”
Advertising in this part of the world is all about the country thing, even when the concept of country is irrelevant to the matter. When you sit down to the good ol’ bacon and eggs in the morning you know very well they were not cooked at home or in the country; they were cooked in the back of the café’ by Juan. If you want home-cooking, stay home and cook. If you want to start the day with the crossword and someone keeping the coffee flowing for you, you drive out of the country and into town. Town is where they keep the country cafes.’
And speaking of cafes’, a friend noted that one in Beaumont did not feature even a single rusty license plate on its walls. Is that legal? Doesn’t the health department cite restaurants for not having rusty license plates? I think I saw that on Channel 6.
And then there are the various car dealerships prefaced Cowboy. A cowboy is an agricultural worker who herds cows. There really aren’t any of those around here. Car dealerships based on real-world workers would be named Petrochemical Operator Fiat, or perhaps Receptionist Volkswagen, or maybe Pipefitter Opel.
Almost every bread product is billed as fresh-baked. Well, yeah, when a Kaiser roll (and does the Kaiser know about this?) is baked, it’s fresh. A more accurate labeling would be: “This Kaiser roll was baked, then packaged, then loaded on a truck, then driven around East Texas until it was finally off-loaded at this store, and now it’s resided on this shelf for an indeterminate time.”
This leads us to farm-fresh. Is a farm fresh? How fresh? A really honest ice-cream commercial would feature a cow with the scours.
One longs to see a church called Certified Public Accountants for Christ.
Maybe hospitals will follow the country theme: “Yes, ma’am, let us deliver your baby in the country fashion. And don’t mind the livestock grazing in the delivery room.”
Or lawyers: “You got a case against that company that employed you and put up with your absences and indolence and petty theft all those years before finally sacking you? Let our crack country team of country lawyers take th’ Burdizzos to ‘em! Yeeeeeeeee-hawwwwwwwwwwww!”
Chinese cars: “Howdy, pardner, this is Tex Chang of Shanghai Motors, and ah’m here to tell you about our proven line of Red Star hybrid pickups, now available in North America. Whether you’re haulin’ prisoners to execution or vegetables to th’ market, you’ll be country-proud you’re country-savin’ th’ country planet by country-drivin’ a country-hybrid Red Star pickup.”
And, hey, how about that country-swine flu, eh? Rumor has it that it’s going to be bought up by a foreign company and the virus out-sourced to Italy, with you and me paying for it all.
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